Rachel K. Anderson

Designer. Connector. Wordsmith.

Hi, I’m Rachel. I’m a strategist focused on improving the end-to-end user experience by building bridges between UX strategy, design and content creation.

PROJECT HIGHLIGHTS

Bank web page computer mock up - No shadow.png

Product Hub Redesign

Reimagined Ameriprise Bank’s digital presence by creating a centralized hub and scalable product page templates

Impact: Strengthened product discovery and effectively positioned the bank as a fully integrated financial solution

SEE THE SOLUTION

Content Audit & Analysis

Enhanced content quality by uncovering gaps and eliminating redundancies

Impact: Eliminated low quality content, reducing content library by 42%

VIEW THE ANALYSIS

Seminar on computer screen - generic - large dpi.png

Digital Sales Solution

Streamlined user flow for finding sales materials

Impact: Nearly 8% increase in visits to a new digital platform

VIEW THE SOLUTION

UX strategist, content strategist & information architect

Purposeful UX strategist who contributes to the bottom line using creativity, UX principles and user insights. Excel at thinking big picture while also narrowing in the details. Expertise includes:

UX strategy

Content strategy

Information architecture
User flows

Strategy presentation
Project management

Let's Work Together

I'm always seeking opportunities to share my experience and expertise, along with continue to grow my skills. Let's collaborate and create something amazing.

CONTACT ME